Achievements

Deborah Silverman, chair and associate professor of communication, presented a pedagogical poster, "'Ethics Minutes' in the Undergraduate Public Relations Classroom," at the Public Relations Society of America Educators' Academy Conference in Washington, DC, on October 27. "Ethics Minutes," based on real-life ethics scenarios in public relations, is a classroom exercise designed to raise students' awareness about ethical challenges through reflection and small-group discussions. The exercise attempts to address PR practitioners' concerns that entry-level public relations employees are not adequately prepared to deal with ethical challenges on the job.