From the Interim CIO and Vice President for Enrollment, Marketing, and CommunicationsPosted: Thursday, January 25, 2018
Appointment: Director of Undergraduate Admissions
Please join me in welcoming David Loreto as the new director of undergraduate admissions at Buffalo State College. Mr. Loreto brings 14 years of admissions experience from the private and public sectors of higher education. He holds a bachelor’s degree in business administration from SUNY Geneseo and a master’s in international business from D’Youville College. In his most recent role as the associate director of admissions at the College at Brockport, he was responsible for application processing and operations, system administration of the customer relationship management (CRM) platform, and development and coordination of multichannel student communication plans.
Mr. Loreto has presented nationally on CRM technology, predictive analytics, and international student recruitment. In 2017, he coauthored a research publication in Strategic Enrollment Management Quarterly on the use of predictive modeling and CRM technology in admissions recruitment planning. He and his wife, Audrey, and their three children currently reside in Fairport and are planning to relocate to Buffalo this spring.