Achievements
Posted: Wednesday, September 11, 2024Ji Young Lee, Associate Professor, Fashion and Textile Technology
Ji Young Lee, associate professor of fashion and textile technology, has published two journal articles: “Saving Brick-and-Mortar Retail: Effects of ‘Consumer-Engaged’ Retail-tainment on Consumers’ Store Perceptions and Store Loyalty,” published in the International Journal of Costume and Fashion, 24 (1): 19–38; and “Artificial Intelligence-Powered Chatbots in the Fashion Sector: The Affect-Behavior-Cognition Model of Attitudes,” published in Family and Consumer Sciences Research Journal, 53 (1): 5–24.
