The Daily Bulletin

Communication Survey
In the coming weeks, we will be conducting an extensive evaluation of our internal and external communication strategies, specifically the role of the Daily Bulletin as an e-newsletter. The current web platform for the Daily Bulletin is Drupal 7 and therefore must be updated. We will be distributing a survey about your experience with the Daily Bulletin, which will help inform us as we move forward with this process. Questions about the communication strategy may be directed to Geoff Nason, director of communications and content strategy.

Advertising Campaigns Update
Below is a comprehensive list of campaigns for 2023–2024. Examples of some of our advertising efforts are available on the Marketing and Communications website.

• Still Time to Apply (Graduate; 4–6 weeks before fall and spring starts)
• Open House (Undergraduate and graduate; September–November)
• Drive to Apply (Undergraduate awareness/top-of-mind messaging; September–January)
• Program-Specific (Awareness building and lead generation; November–May)
• Drive to Apply (Graduate awareness/top-of-mind; December–May)
• Drive to Deposit (Targeted awareness messaging around decision timing; January–June)

See samples of our advertising creative. >>>

Below is a list of tactics we have activated, or will activate, for our campaigns this fiscal year:

• Targeted digital
   > Search engine marketing or paid search
       • General undergraduate and graduate
       • Targeted programmatic keywords
• Digital display
• Paid social media
  > Program-focused
  > General awareness
  > Event-based
  > Lead generation
• Traditional radio
• Traditional TV
• Select print
• Streaming TV
• Pre-roll video
• Billboards
• Streaming radio

This year we aligned and coordinated our advertising efforts based on the priorities outlined in our integrated marketing and communications plans. We expedited our plan to launch program-specific campaigns through additional funding from SUNY, via the Provost’s Office. The provost, in conjunction with the deans and the vice president for enrollment management, identified the program priorities for this year. Questions about our advertising strategy may be directed to Matt Heidt, assistant vice president for marketing and communications.

Phasing Out Drupal 7 Websites
As previously announced in the Daily Bulletin, due to end-of-life and discontinued support, we must depreciate all Drupal 7 template sites. Many campus sites have already adopted the new template, and others are in the queue for this migration. Marketing and Communications will continue to assist academic departments wishing to move into the new framework. Additionally, over the next few months, we will work to identify unused, underused, and low-traffic sites, which we will recommend for shutting down. Questions about the migration process or the new template may be directed to Melissa Meehan, director of web services and marketing analytics.

Social Media Updates
Since the beginning of the fall semester through mid-November, our institutional social media accounts have garnered organic traffic of over 6.5 million impressions and over 132,000 engagements. Examples of some of our top posts are available on the Marketing and Communications website.

In addition to our institutional accounts, this semester we have collaborated to help the School of the Professions launch an Instagram account. More information on social media is available on the Marketing and Communications website. Contact Colleen Callahan, director of digital marketing and social strategy, with questions.

See some of the top social posts from this semester. >>>

Brand Study and Refreshed Brand Standards
In collaboration with Red Cactus Marketing, we conducted an Image and Perception Study this past spring, which involved a quantitative online survey of various internal and external audiences. Thank you for your participation in this process.

We are now embarking on Phase 2 of our brand research; an RFP was advertised, and we will evaluate the proposals soon. Once the evaluation is complete, the selected agency will continue our brand study to include qualitative research to further inform our brand platform and advance our visual identity, messaging, and position.

We will again be asking for your participation in this important process. Questions about our brand study may be directed to Brian Kantz, director of creative services and brand standards, or Matt Heidt, assistant vice president for marketing and communications.