From the Vice President for Institutional Advancement and External Relations
Posted: Friday, August 9, 2024Introducing a Creative Theme for 2024-2025: 'Imagine a Place…'
At Bengala 2024, Aitina Fareed-Cooke ’12, ’16, performed her spoken word piece “A Letter to My Younger Self.” She left the audience inspired and energized as she urged her younger self to realize her dreams. Fareed-Cooke, the poet laureate for the City of Buffalo, agreed to create an abridged version of her original letter.
In her abridged version, she keeps the same tone and energy, but urges her younger self to “imagine a place.” In collaboration with her company, Get Fokus’d Productions, and Buffalo State University, Fareed-Cooke’s inspiring and authentic letter to her younger self became the foundation of Buffalo State’s newest creative theme: “Imagine a place…”
While we had planned for a full-scale brand study and refresh this year, that project was put on hold. That led us to pursue a “bridge creative theme” to move our brand and messaging forward on a short timetable. We are considering ourselves fortunate to have this exciting collaboration to serve this purpose.
The Marketing and Communications Department is proud to introduce this theme with a soft launch of the new creative and supporting advertising campaigns starting today. Visibility will continue to ramp up through August and September and continue through our fall open houses and entire recruitment cycle. We will also implement this adaptable theme across all paid media, owned media, and large-scale campus events to support a fully comprehensive strategy.
